“World’s First” Mobile Marketplace For Private Jets Is Here

You probably won’t use it every day, but it’s still kind of cool.

JetSmarter is “the world’s first and largest mobile marketplace for private jets” – or to put it another way, it’s Uber / Airbnb for Lear Jets.

The service has landed in the UK and will fly to destinations including New York, Milan, Zurich, and Geneva, as well as seasonally to Ibiza, Malaga, and Nice. We’re thinking stag / hen do’s, people!

There is also a private charter service that will take you pretty much anywhere you’d like to go; JetSmarter say they are “reinventing private air travel”, and “creating a country club in the sky”, with world-class membership benefits.

And that’s not all. The company have also launched JetHomes – Airbnb for luxury homes – which can be booked “in a matter of minutes”, and for just $5,000 per year, customers can join “The Founding Membership”, “the perfect introduction to private air travel”, which gives you first dibs on jet-chartering “at the touch of a button”.

JetSmarter has received the backing of rap-star turned serial angel investor Jay-Z, who participated in a recent $105 million Series C funding round, which values the firm at $1.5 billion pre-money. An Abu-Dhabi investment fund which represents members of the Saudi Royal Family are amongst Jay-Z’s fellow backers.

Perhaps surprisingly, disruptive private jet charter apps is a congested field, with rivals including SurfAir, WheelsUp and Startajet. Jay-Z also invested in BlackJet, a similar service, which crash-landed, losing its backers substantial sums.

JetSmarter CEO Sergey Petrossov says “everything we do is about making flying fun again.”

Beats being wedged between two crying children on Ryanair, we feel. Last time we checked, Michael O’Leary had no plans to introduce a 24/7 concierge service, helicopter transfer access, VIP events and “exclusive lifestyle benefits”, all of which JetSmarter has promised to its clients.

Even so, we may just hold on for the first flying drone – even if the hand luggage restrictions are likely to be as onerous as ever.

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