Why Developers Won’t Look at Your Startup

We have already given you fantastic tips on how to assemble a great developer team. However, you can only start assembling your team once there are actual people interested in your startup. So, in this post, we will talk about 3 big reasons why developers (and other potential employees) aren’t interested in your start-up.

Ready to take notes? Get set… go:

1. Your start-up isn’t part of the big picture

Why should someone want to work with a company that doesn’t try to make things better for the society? I get that your startup idea sounds great to you, but does it offer a solution to an existing bigger issue? Just look at the top startups – they all offer a solution to some sort of problem that is plaguing the society. People want to work for them because people want to feel like they’re making a difference. Sure, there is a small market for entertainment and such, but most developers want to be a part of the big picture.

2. Your vision isn’t clear and/or big enough

Your startup should, first and foremost, have a very clear vision of what exactly it is that you wish to accomplish. If a potential employee can’t get a clear picture of what the company wants to get done, or what their role would be, they will ‘Next’ you in a matter of minutes. Just as well, if you’re aiming for too little you’re risking potential employee’s interest – why would they want to take part in something that doesn’t have potential for greatness? If the founder him/herself isn’t shooting for the stars, where is the motivation for the developer to attempt to make your vision soar?

3. You don’t offer {good enough} remuneration

Unfortunately, money does matter quite a bit when it comes to creating interest. You have to realize that these days there are a lot of options for good developers. You have to, somehow, pique their interest and display that their contribution will be very valuable. You can, of course, try to find your ‘vision soul-mate’ – a developer who will be happy to work on their own time for the sake of a shared vision. Certainly, if you have friends who are decent developers, you might get lucky. It is much more likely, however, that you will find a great developer if you offer decent remuneration. Why does it matter to them? It means that you’re serious about your business and it won’t be much of faffing about in the sandbox as much as there will be actual progress towards a goal.

There, three gigantic reasons developers don’t take interest in your startup. Don’t let it scare you – instead use it to improve yourself and your business.
Get serious with your goals, aim big and you will find great people willing to join your developer team!

Share this, with anyone you think could benefit from it. If you’re a developer yourself, or a designer, a marketer, involved with start-ups, we want to hear from you – what are the biggest turn-offs for you?

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