Press Association Grab A Slice Of Social Video Creation Platform Wochit

Wochit are a big deal in the media and publishing sector. They allow media agencies to create “socially optimised” videos “quickly and at scale”.

Why is this important? In today’s media landscape, news-watchers don’t just want to read about an event, or take a journalist’s word for it, they want to see it, feel it and (very nearly) live it.

Hence if your media agency is struggling to keep pace with demand for video because they can’t work out what content they are permitted to use, how to edit content, or how to distribute across different channels effectively – they may not be around for long.

Effectively, Wochit solves all these problems; their video platforms are rights-cleared, they receive content from the likes of Getty images, Reuters and Bloomberg, and they are used and trusted by brands such as Time, USA Today, Der Spiegel in Germany, AOL, and The Week.

And now we can add the UK’s Press Association to that prestigious list. PA Group, the national news agency for the UK and Ireland, has announced that it will be making a strategic investment into Wochit.

The funds will be used to “contribute to the development of new tools and features to further enhance Wochit’s award-winning technology, while supporting the expansion of Wochit’s business around the world”, says Wochit, whilst the PA’s CEO, Clive Marshall, described the video curation platform as

“a natural fit for the PA Group – our shared objective is to enable compelling storytelling across a range of platforms, particularly as customers and end-users look first to the visual components of stories.”

In turn, Drod Ginzberg, co-founder and CEO of Wochit says he is “honoured to receive the support of one of the world’s most widely-recognised media companies”, and that “the investment is a strong statement of the value we provide to our clients worldwide.”

Both the media and tech industries bet pretty heavily on video being one of the biggest trends of 2016, so much so that it is increasingly hard to tell these 2 industries apart.

It looks like it will be a case of doubling up in 2017, as nobody seems to believe that humans will ever get bored of watching each other on film. Or, from a news agencies’ perspective, perhaps it is simply that video is such an effective way to keep an eye on things.

Hands up who thinks our kids won’t be able to read when they grow up? Well, language began with hieroglyphs anyway, so who’s worried?

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