New “Range” Has A Built-in Digital Butler!

It’s called the Range Rover Velar, and it calls you sir.

Bit of a strange name (it’s Latin, apparently and has something to do Range Rover’s creation myth), but never mind that – the Range Rover Velar is here!

It’s been designed, engineered and manufactured in the UK, and it is now sitting proudly on display at London’s Design Museum, where it will remain until the 5th March. Go see it?

So, the Velar comes “with a suite of consumer technologies, working together to create an in-built technology butler”, says Range Rover.

It’s officially known as the “Touch Pro Duo”, but since that’s a bit of a mouthful (just imagine shouting that across a supermarket), engineers’ have nicknamed it “Blade”. That’s better. “Blade! Blade! – are you hiding in the cutlery aisle again!”

This is the first-time Range Rover have “exhibited” one of their models, since the original Range Rover was shown-off at the Louvre Museum in Paris, back in the early ‘70’s, the company says.

Back then, the Louvre called it an example of “exemplary industrial design”, whereas today the Velar exhibit has been christened “Reductionism”, because it showcases “the philosophy of stripping away complexity to reveal true quality.”

Back to Blade: Peter Virk, Jaguar Land Rover’s Director of Connected Car & Future Technology, says: “Two high definition 10-inch touchscreens are your window into the world. The connected infotainment system learns from you and anticipates your needs, serving you what you want, when you want it – but never intrudes, letting you enjoy the drive, while it takes the stress out of daily life, like any good butler or digital personal assistant should.”

Well. That sounds like the best in-car assistant since Lady Penelope hired Parker in Thunderbirds.

This being a new Range Rover, there are many high-tech specs to admire, such as full Matrix-Laser LED headlights, “the slenderest yet”, lightweight aluminium architecture, making it safer and stronger and cleaner (like Andrex? – Ed) and improving driving performance (perhaps not then – Ed), and “sustainable, premium textile seat material as an alternative to leather.”

But don’t take our word for it. And Land Rover, if you are reading this, yes thanks, we’d love a test drive!

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