It’s All In Your Head! (Why Mental Toughness Is The Edge You Need.)

“Expect problems and eat them for breakfast.” – Alfred A. Montapert

Mental toughness.

It’s more than a sports thing. Successful creatives have it. Top CEOs like Richard Branson are absolutely made of the stuff.
It applies to any arena where the pressure is piling on.
And since more than half of the startups in the UK fail, I’m sure you’d agree, the stakes are way up there.

London’s tech startup landscape is getting populated. Lots of great tech companies poppin’ up all over the place. Which means competition. So you need whatever edge you can get your paws on, to stay in the game.

Sure, you’ve got talent. Bright ideas bubbling up all over. You’re getting some momentum.
But you and your team are putting in those long, kebab-fuelled hours. Maybe you’ve had a setback or two that left you a bit bruised up.
How do you bounce back? Or handle things when you’re really feeling the python-like crunch?

Startup executives know that staying in top physical shape is vital to success. But keeping the right mindset is actually what makes the difference. Mental toughness is all about focus on the long-term. And what’s in your control right now.

Here’s what I mean:

  1. Your First Year Is The Hardest

“In a company’s first year, your goal should be simply to survive, and this will likely take everything you’ve got. No matter how tired or afraid you are, you have to figure out how to keep going.” – Richard Branson

That first year of getting your startup up and humming along, is a bit of an uphill climb.

It’s been compared to having a sprog.
And it’s true.
You’re up all hours of the night, bleary-eyed, with stains on your shirt.
Maybe you’re not changing nappies. But you ARE giving things a nice, gentle shove towards self-sustained growth. And chances are, you hope your efforts might take care of you during retirement…
But yeah. Get past this hurdle and things get easier.

  1. Eye On the Prize, Son!

What are you in this for, anyway? You have a big hairy goal you want to achieve down the line, right? That’s why you’re doing this in the first place.
But sometimes the day-to-day nitty-gritty tribulations trip us up.
Keep moving forward towards your vision.

  1. Get Physical

“Energy. It’s 75% of the job. If you haven’t got it, then just be nice.” – Paul Arden

There’s no way around it – a gigantic part of mental toughness is something that’s forged in the gym. You won’t be able to push through the rough patches without sky-high, nuclear levels of physical energy and stamina. Fitness is a big part of keeping your mindset spry.

  1. Don’t Let Your ‘Get-Up-And-Go’ Lounge Around in Its Underpants

We all want to curl up on the sofa and have telly marathons. But the ability to kick yourself in the pants and get things done, is the mark of true mental grit.
Check out this link for tips on staying pumped up.

  1. S’All About Right Now

There’s a solid reason why samurais and all those other bad-ass martial artsy folk care so darn much about staying focused on the present.
Not quite cut out to be a monk?
You can still harness the benefits of mindfulness for better performance.
It makes you sharper because you’re keyed in to every detail of the present situation. Which means you’re readier to react effectively to situations as they sprout up. And there’s no reason why technology can’t be a part of it.

  1. Readin’ and Writin’

Reading actually strengthens the ol’ noggin’.
It’s also another awesome stress reliever, along with exercise.
Writing also keeps those neurons firing away.
Got anything to say? Let’s hear it!


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