Amazon In Shoreditch? It’s Finally Happening!

The ecommerce giant is expanding its UK workforce to 24,000 with up to 5,000 new staff set to be housed in new Shoreditch based Head Office.

Back in 2014, Amazon announced that it planned to rent 600,000 square feet of office space at Principal Place, between Liverpool Street and Shoreditch High Street Overground stations.

At the time, the company said they would be all moved in by 2017 – well, a little behind schedule, and despite the almost unimaginable changes that have swept through the UK and London in the past couple of years, they are about to make good on their promise.

The tech giant says that it will be creating 5,000 new full-time jobs, as well as launching an apprentice program which will offer hundreds of work placements.

The new Head Office will indeed be based at the 15 storey Principal Place, and together with its existing premises at 60 Holborn Viaduct, will provide space for 5,000 employees – by the end of 2017.

This will mean that there will be 24,000 Amazon workers in the UK, with new distribution centres also being created in Tilbury, Doncaster and Daventry.

And that’s not all – as part of its efforts to launch an own-brand fashion label, Amazon will be opening its own fashion photography studio – also in Shoreditch.

At the very least, it seems that Amazon recognises that to hire successfully in East London, you need to be rocking a fashionable look.

“We are creating thousands of new UK jobs including hundreds of apprenticeship opportunities as we continue to innovate for our customers and provide them with even faster delivery, more selection and better value.”

Says Doug Gurr, head of Amazon’s UK business.

Its rumoured Amazon have also been eyeing up a move to take over American Apparel’s business, who recently closed their 12 UK based stores.

Will Jeff Bezos be making American Apparel great again – from an East London photography studio?

Stranger things have happened – but it wouldn’t make Donald Trump, desperately trying not to lose American jobs to overseas workers, a happy bunny.

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