Hipsters, Hackers & Hustlers came out of a need that originated in a Meetup group called 'Developers & Entrepreneurs' which was and still is designed to help entrepreneurs find developers (and vice-versa) to co-found new start-ups. The group still exists, but is now a sub-brand of HHH and you can find the D&E group's Meetup page here if you are interested. The group grew and continues to grow really rapidly and now has a membership of nearly 5000 people, mostly made up of, yep, you've guessed it, developers and entrepreneurs. Nothing wrong with that we hear you say, and you'd be right, but it did lead to cries of 'What about us?' from all the investors, marketers, designers and others looking to get involved in the group. In response, we decided to expand our activities to other start-up related initiatives and to include a wider audience who also have an interest and/or are involved in the start-up scene. And to be as all-inclusive as we could, we decided to rename our community, calling it: ‘Hipsters, Hackers and Hustlers’ after what Rei Inamoto said about this being the perfect trio with which to create a successful team (see more on what he said below). If you're not sure which one you are, then read our definitions below, which should help you decide (and yes, you can be more than one!).

Our Mission

"To inspire, educate and support tech startups to become fully fledged, successful businesses by providing them with innovative events, valuable resources, useful products and services, powerful introductions and all with a giant dollop of fun."


We are completely committed to supporting and helping all those involved in the start-up scene become huge success stories, so please do let us know if there is anything we can do for you. We are also very keen to attract others who can contribute to the community so would love to hear from anyone wishing to partner with us to help our start-ups.

Our Audience

Hipsters: Usually working their way into the mix as the designer or creative genius, they’ll make sure the final product is cooler than anything else out there. But, not only that, they’ll ensure the shade of blue used to accent the font really brings out the subtle homage to an artist from the 70’s you've probably never heard of. We throw a few other types into the mix as well including investors, marketers, advisors, evangelists, press, etc. who help make the Hustlers' dreams and the Hackers creations come true and grow huge.

Hackers: The ones most likely to sit quietly through a board meeting until uttering the three sentences that answers the all-important question of “how?” the new idea or initiative can be brought into reality. Resembling MacGyver with their ability to wield various lines of code or programming languages, you’ll get dizzy trying to keep up with their keystrokes.

Hustlers: They have the tendency to be the most misunderstood member of this trio. Hipsters are likely to accuse Hustlers of having sold out to the man because of their constant question of “It’s cool, but is it something our partners and clients want?”. They are also people who have the brilliant, sometimes crazy, ideas that will revolutionise the world but need the Hackers and others to help them create and build their visions.

Origin of the Term

The phrase ‘Hipster, Hacker and Hustler’ was first coined by Rei Inamoto, the chief creative officer for AKQA at SXSW in March 2012: “To run an efficient team, you only need three people: a Hipster, a Hacker, and a Hustler. When I look at the better teams I've been a part of, this has absolutely proven to be true.” When the Hipster brings the creative design and cool factor, the Hacker brings their utility belt of technology solutions, and the Hustler finds the right way to package it all up and take it to the masses in the form of sales and partnerships, it is a combination that is tough to beat.